DTC Skincare
−38% CAC in 60 days
UGC + Meta Ads
Reset the creative library with 40 new UGC variants/month. Result: CAC down, revenue up.
Selected work
DTC Skincare
UGC + Meta Ads
Reset the creative library with 40 new UGC variants/month. Result: CAC down, revenue up.
F&B Brand
Creator content + Reels & Shorts
Reels-and-Shorts-first creator program with weekly hook testing.
D2C Apparel
Influencer seeding
60-creator seeding program with whitelisted top performers.
SaaS
PMax + landing CRO
Rebuilt PMax structure + 6 landing variants. Halved CPL in one quarter.
Beauty
Meta + UGC engine
Performance creative cell shipping 25 variants/week.
Hospitality
Google + Meta
Brand search shield + Meta retargeting + UGC reels for property tours.